Events

THE MIDDLE MARKET BUSINESS SEMINAR SERIES:
DEVELOPING & PROTECTING YOUR BRAND - FROM BUSINESS CREATION TO MARKET SENSATION

Presented by Dilworth Paxson in Cooperation with Drexel University's LeBow College of Business

Hear from a panel of experts about how to create strategies, develop tactics, and effectively position your company's brand in the marketplace, including insights and ideas on how to take advantage of available legal protections in order to maximize the value of your intellectual property.

SPEAKERS:
Paul Kadin, Vice President, Marketing, Citibank
Ed Mahlman, Chief Marketing Officer, Philadelphia Newspapers Inc.
Dr. Elliot Schreiber, Professor of Marketing, LeBow College of Business, Drexel University
John W. Goldschmidt Jr., Chair, Intellectual Property Group, Dilworth Paxson LLP

MODERATOR:
Wayne Streibich, Chair, Middle Market/Emerging Company Group; Co-Chair, Banking and Financial Services Group, Dilworth Paxson LLP

WHEN:
Thursday, October 22, 2009
Seminar: 4 p.m.
Reception: 5 p.m.

WHERE:
The Westin Philadelphia
99 South 17th Street
Philadelphia PA